SS25 ‘new naturals’ Menswear Campaign - Threadbare
Crafted a confident, minimal visual language across web and social to highlight modern menswear essentials. The campaign leaned into the ease of everyday dressing think linen, chinos, and elevated basics, styled to feel relaxed yet put-together. Warm, editorial tones and soft textures helped bring a sense of calm to the collection’s digital presence. From homepage banners to outfit-of-the-day stories, I translated the collection’s refined simplicity into storytelling that felt wearable and modern. To echo that softness, I kept all on-site typography in lowercase as an intentional detail that added a quiet, contemporary ease to the overall look and feel.
AW24 ‘A British Adventure’ Campaign - Threadbare
Saw the Campaign. Had Ideas. Made these.
As a genuine fan and customer of Adanola, I was excited to see the launch of their latest collections. While the pieces themselves felt true to the brand, I saw an opportunity to push the creative direction further. These quick mockups explore a couple ideas for how Adanola could have elevated their visuals.
Hut to Home - Pizza Hut x Disney+
University Brief: Make Pizza Hut relevant again. Name a better combo - pizza and a movie.
