SS25 Menswear Campaign - Threadbare
Crafted a confident, minimal visual language across web and social to highlight modern menswear essentials. The campaign leaned into the ease of everyday dressing think linen, chinos, and elevated basics, styled to feel relaxed yet put-together. Warm, editorial tones and soft textures helped bring a sense of calm to the collection’s digital presence. From homepage banners to outfit-of-the-day stories, I translated the collection’s refined simplicity into storytelling that felt wearable and modern. To echo that softness, I kept all on-site typography in lowercase as an intentional detail that added a quiet, contemporary ease to the overall look and feel.
SS25 Menswear Campaign - Threadbare
Crafted a confident, minimal visual language across web and social to highlight modern menswear essentials. The campaign leaned into the ease of everyday dressing think linen, chinos, and elevated basics, styled to feel relaxed yet put-together. Warm, editorial tones and soft textures helped bring a sense of calm to the collection’s digital presence. From homepage banners to outfit-of-the-day stories, I translated the collection’s refined simplicity into storytelling that felt wearable and modern. To echo that softness, I kept all on-site typography in lowercase as an intentional detail that added a quiet, contemporary ease to the overall look and feel.
