Brief: Bring hype to ee x beat ports new EDM festival in Manchester and Liverpool
Idea : The festival commute is a universal experience often overlooked, its usually rather tedious but shouldn’t it be exciting.
Research. Linking together EDM Music, EE and Festival ?? Speed/Movement.
Special design trams to bring up the party
Hire bikes with lights and speakers
Manchester Tram Map
Liverpool Tram Map
Campaign colours inspired by the tram lines.
Follow the lines to the stadiums. These will be all around the cities.
A moving stage
Futuristic moving robot for direct Mail
Retail stores in the cities. All linked to transport.
Socials, a live vote for the best artist.